My first post

This blog will be about the significance of social media in the field of public relations. Mine won't be the first blog to cover this topic - far from it. A quick Google search throws up hundreds of blogs on this subject. However, I like to think that as an industry outsider (for now at least), and a relative newcomer to the 'blogosphere', I'll be able to give a fresh perspective on some of the issues at hand.

The main question I'll be asking is "How can a medium as brutal and anarchistic as the internet play a part in a sane business PR strategy?"